The VerticaIQ Score is built entirely from public information — the same data your customers already see when they search for your business. We don't access any private accounts, internal systems, or non-public databases. Everything in your score is visible to the general public.
Search Engine Presence
We analyze your listings on the major search engines that your customers use:
- Google Business Profile: Rating, review count, profile completeness, photo count, response rate to customer questions
- Bing Places: Listing accuracy and consistency
- Apple Maps: Presence and accuracy of business information
This data is publicly visible to anyone searching for your business on Google, Bing, or Apple Maps.
Reviews & Reputation
Your reputation across major review platforms impacts your score:
- Google Reviews (star rating, review count, recent sentiment)
- Yelp (rating, review velocity, owner engagement)
- Facebook Reviews (star rating, reviewer feedback)
- Better Business Bureau (BBB) rating and accreditation
- Industry-specific platforms (HomeAdvisor, Angi, Houzz, Trustpilot, etc.)
We look at star ratings, how frequently reviews arrive, sentiment trends, and how quickly you respond to customer feedback.
Website Quality
Your website's technical health and user experience factor into your score. We evaluate:
- Mobile-friendliness (using public Google PageSpeed data)
- Contact information visibility and accessibility
- SSL/HTTPS security status
- Page load speed and performance
Trust & Credentials
Third-party verification signals matter to customers. We check:
- Better Business Bureau (BBB) rating and accreditation status (public records)
- Dun & Bradstreet business profile (public data)
- Publicly listed licenses and certifications
Local Search Visibility
We measure how easily customers find you:
- Organic ranking for industry + location search terms (measured via public search results)
- Appearance in Google Maps pack results
- Search visibility trends over time
Social Media Activity
Your social presence is public and visible to your customers:
- Facebook profile completeness and recent posts
- Instagram activity and engagement signals
- LinkedIn profile status and updates
- Last activity date across platforms
Directory Presence
We check for consistent listings across major business directories:
- Yelp, Angi, HomeAdvisor, Thumbtack, Houzz, Trustpilot
- Industry-specific directories (legal, medical, home services, restaurants, etc.)
- NAP consistency (Name, Address, Phone number matches across directories)
- Listing completeness (hours, services, photos, descriptions)
Visual Presence
Photos and visual branding matter. We analyze:
- Photo count across all platforms (Google, Yelp, Facebook, etc.)
- Recency of photos (fresh vs. outdated)
- Logo and brand consistency across listings
Data Methodology
Your VerticaIQ Score is calculated using our proprietary, patent-pending methodology. Each data signal is weighted based on its relative impact on customer discovery and trust. These weights are based on market research and behavioral data.
Our methodology is reviewed and updated periodically. When we make updates, they apply to all future scores — past scores remain as a historical record of where you stood at that moment.
Data Freshness
Preview reports: Reflect data at the time of your request. One-time snapshot.
Ongoing subscribers: Receive refreshed scores on your plan's schedule — typically weekly or monthly. This lets you track improvements and spot changes in your online presence as they happen.